CRG specialises
in the analysis of communications (both content and impact) using a variety
of methodologies from psychological, social and market research. These range
from the design of problem solving experiments and of bench mark public opinion
surveys through to the exploratory probing of issues using in-depth interviews
and focus groups.
Perhaps CRG is particularly well known for its content analysis work which has been used extensively to examine patterns, both quantitatively and qualitatively, in television programming and advertising. As a methodology content analysis has been used to look at:
Perhaps CRG is particularly well known for its content analysis work which has been used extensively to examine patterns, both quantitatively and qualitatively, in television programming and advertising. As a methodology content analysis has been used to look at:
- Smoking and health-related behaviours on television
- Sex, nudity, violence and bad language on television
- Media portrayal of people from minority groups in television, radio and advertisements
- Quality, breadth and depth of news coverage on television and radio
- Portrayal of women and gender on television and radio
- Crime news reporting on television and radio
- Prominence and representation of commercial products on terrestrial television
- Representation of sponsorship in sports programmes across terrestrial channels
- Media portrayal of The Miner's Strike
- Media portrayal of The Gulf War
CRG regularly
provides expert witness evidence in legal prosecutions - a number of which
have been test cases involving books, music and video games.
CRG
Technology hosts a wide range of audio and video recording and copying facilities
to and from any format with optional analogue or digital enhancement to clean
recordings. Equipment includes 24 track Ampex logging recorders.
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